iam going to need brake pads this summer. I see a lot on Ebay and the net.

What is the best pad for this bike? As this is my first brake job, Iam not an aggressive driver but I don’t slouch ether. Just wondering what everyone is using. Is it like a car? Should I turn the rotors? (Can you have the rotors turned?) The bike has fewer than 40K. And is there anything I should look at specifically?